MWW Launches ScienceDialogue

MWW Group, East Rutherford, NJ, introduced ScienceDialogue, a proprietary strategic process to communicate scientific research to consumers and specialized constituencies such as medical experts. MWW’s industry-leading Nutritionals and Functional Foods Practice introduced ScienceDialogue, a tool that carefully considers the research process and findings, as well as a client’s business objectives and target demographics to formulate an effective communications strategy and key messages designed for optimal results. MWW Group is currently utilizing ScienceDialogue in several research assignments. The agency is promoting several studies for Natural Health Science, Hillside, NJ, including new research that shows how French maritime pine bark extract, Pycnogenol, can help reduce leg and ankle swelling during air travel. MWW Group was also tapped by Acatris, Minneapolis, MN, to communicate re­search on flax lignans. The agency has earned extensive news coverage of these studies, including features in major consumer magazines, television health segments and bylines in medical publications.